One of the first and most important components of an email marketing campaigns is a newsletter.
This way you can establish a more firm connection between your business and your customers.
However, just like anything in the process of building your business, creating newsletters may not always be straightforward. If you are doing email marketing campaigns and meet no progress so far, chances are high that one or more of the components described below are either missing or are not effective enough.
In this post, I will share 6 tips on how to write an effective newsletter for your audience.
1. Come Up with a Catchy Heading
Let’s be honest, if you don’t have a strong attention grabber, no one would even care to read your newsletters, and your email campaigns would be just a waste of your time and even money.
What I mean by the attention grabber is that you should have something that would make your audience read your newsletters. Something that would even want them to check your website and do something there (yes, that may include sales too, but I’ll cover that later in this post).
The best place for this attention grabber is in the heading of your newsletters.
The heading can be in the form of a “recipe” (steps or tips to achieve XYZ) or in the form of rhetorical question.
A good example can be “Tired of getting slumps? Here’s #1 way of getting out of them!” This is for your inspiration. But you must also make sure that you don’t overdo it, so your letters don’t end up in the spam box.
2. Simplicity Matters
We are all quite impatient, and hence we don’t like dwelling on something for too long, otherwise it’s a turnoff. Hence, your newsletters must be simple for your audience to go through.
First, you need to go straight to the point and try not to feed so many small details about your topic. You need to simplify the information you’re trying to convey; talk about the points that you believe are important for your readers to know.
If you feel that even small bits of information about your topic are important, you can include a video link within your letter, something that I will cover in tip #4.
Also, similar to blog posts, when you write newsletters, don’t write huge blocks of text; it’s not an essay. Use small paragraphs or lists, if relevant.
3. More Value, Fewer Promotions
I have a question for you: when you watched your favorite series on TV and then suddenly an advertisement pause started, what was your reaction? Did you stay or did you leave to do something else before your series came back?
I mostly did the latter.
To keep your newsletters engaging to your audience, you should tell them something interesting and relevant to your niche and/or your topic of a specific newsletter. This should be something of value to your readers, just like in your blog or on your business website of any type. But in what form this value is, it’s up to you.
For example, you can share something new that you found, you can share a case study. You can also give a shot to sharing your story that is relevant to the main topic of your newsletter.
4. Make Your Newsletter More Visual
I just can’t stress it enough on how important is to have visual aids in your newsletters.
As you probably heard, a vast majority of people, if not all, are visual. No one would dare to spend their time just reading a bunch of text on white background, let alone huge blocks of text, which I can’t stand.
Oh, and I think I know why very few people, if any aren’t even bothering to read Terms and Regulations (even though they are very important); they often write blocks of text, which is an immediate turnoff and they have zero visuals (OK, now I’m going too far).
Anyway, what I’m trying to say and rehash is that reading just plain text is boring. To make your newsletters more interesting and engaging, you must have some form of visual aids that are, of course, relevant to your topic of a specific letter.
You can include some photos, videos or animations to convey certain point of your newsletter more effectively. This is helpful and important for any topics where your audience would need more details or clarification.
5. Call to Action
If you are expecting something from your audience such as checking your new post, check your product review, etc., you must have some sort of call to action.
Call to action or CTA is a short statement that persuades your audience to do something.
For example, if the goal of your newsletter is to get your audience to check your social media profiles, a relevant call to action would be “Follow us on Facebook/Twitter/Pinterest/etc.!”
You also need to make sure that your calls to action are persuasive enough for any conversions to happen and not overdone at the same time to avoid your letters being thrown into spam.
As a bonus, here’s the video, which covers everything you need to create a newsletter that doesn’t end up in the recycle bin, but connects with your audience and builds trust between them and you.
These were all the tips on how to write an effective newsletter for your subscribers. To make sure that your newsletters convert, you must ensure that you neither underdo nor overdo any of the tips I just talked about.
But that doesn’t mean that I’m discouraging you from experimenting. In fact this is a great way to find the golden middle for each of the above tips, so you can find which newsletters convert the best.
Have you written newsletters before? Maybe you just have some questions or feedback? Whatever it is, feel free to leave it in the comment section below. I will be more than happy to hear from you. 🙂